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The book ‘Business Analytics — The Science of Data-Driven Decision Making’ by Prof U Dinesh Kumar was released at Indian Institute of Management Bangalore (IIM-B). Releasing the book, Avnish Kshatriya, Principal Evangelist and Head, Technology Strategy, at Wipro Analytics, said “These are interesting times. Business Analytics is creating opportunities for new business models. Prof Kumar’s book connects the learning dots in the industry.”
Kumar is Chairperson of the Decision Sciences and Information Systems area at IIM-B and heads the Data Centre and Analytics Lab, an initiative of IIM-B to support interdisciplinary empirical research using data on primarily Indian as well as other emerging markets.
In his address, Kumar said “My book offers concepts that not only apply analytics to business, but to one’s life as well. It talks about how we can use analytics to change our lives.”
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