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Eros International has tied up with UAE’s largest film distribution and exhibition network (Hollywood & Bollywood), Phars Film to jointly co-produce Malayalam films along with exploration of theatrical rights between the two entities.
The deal licenses Eros to exploit the distribution of all Malayalam movies produced jointly in India, while Phars Films would present the same overseas where it enjoys a dominant market share.
Sunil Lulla, MD, Eros International said, “Eros continues to champion strong content led regional cinema, and we have made successful inroads in the Malayalam film industry. Our association with a prominent player like Phars Film to jointly create and release new content further reiterates our vision to scale up in the south industry and continue presenting attractive film content”.
Ahmad Golchin, Founder & CEO, Phars Film said, “We are looking forward to partnering with India’s largest film studio with whom we share a common vision to bring the finest content from Malayalam cinema to discerning audiences in India & overseas market.”
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