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Bharathi Shetty, Founder and Managing Director, Frontier Holidays, has made an undisclosed pre-series A investment in Foxtrot Interactive, a white labelled event app start-up targeted at the MICE (meetings, incentives, conferences and exhibitions) industry. It allows for customisation and provides live and comprehensive data within minutes. “The App enables us to work with our clients closely and share information real time which helps them save time and savour their experiences more. This MICE App is robust and has everything you need to engage your event attendees,” Shetty said in a statement.
India has emerged as one of the fastest growing outbound MICE markets in the world. It currently generates 1.5 million outbound travellers. With this investment, Frontier Holidays is expecting a footprint in event management software market.
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