TVS TYRES today gave away a Honda Amaze as part of their loyalty programme redemption - TVS TYRES Vishwas to V Pandiyarajan of Sree Amman Enterprises, Madurai.

The programme has been exclusively designed to reward TVS TYRES dealers for purchasing their products, the company said in a release.

The “earn and burn” program has attractive rewards catalogue. Once the members have redeemable points in their programme account, they can redeem the same by choosing their favourite gift item from the catalogue and placing their redemption request.

There are more than 300 products on the Vishwas portal.

The program is aimed at empowering the dealer fraternity to realise their aspirations, retaining existing dealers and on-boarding new ones.

(TVS TYRES is the brand under which TVS Srichakra markets its tyre products).