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Millennials, or those aged 18-34, are very keen on new energy products and services, according to Accenture’s seventh annual survey of energy consumers.
In its survey report titled ‘The New Energy Consumer: Thriving in the Energy Ecosystem’, Accenture said millennials want to be the first to sign up for new energy products and services — 24 per cent of that demographic are classified as early adopters, compared with 17 per cent among the 35-54-year olds, and 7 per cent of those over 55.
The survey sought the views of almost 10,000 respondents across 17 countries.
“Energy providers must take these and other insights about these groups to heart, to unlock value, because consumers’ preferences and behaviours are rapidly changing the market landscape. Successful energy providers will place design thinking at the heart of their business and view customer and retail operations as a strategic asset,” said Tony Masella, Managing Director of Accenture Energy Consumer Services.
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