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Indian cos gearing up for German food fair

Our Bureau Mumbai | Updated on March 29, 2013




The food processing industry seems to be gearing up for the world’s largest food and beverage exhibition Anuga. The show will be held from October 5 to 9 in Germany.

India’s participation in the food fair is being led by the Government body India Trade Promotion Organisation which has booked 1000 sq metre at 190,000 euro. ITPO intends to sell the space to various small food processing units for displaying their products.

Besides ITPO, many large ready-to-eat food companies such as Kohinoor Foods, Mother Dairy, Parle Agro, Raj Foods International, Vadilal Industries, Premier's Tea, Unicorn Pickles, Hind Agro Industries, Gujarat Tea Processors, Girnar Food & Beverages are participating on their own.

“We have sold the entire space allotted for India companies and few of them have booked space even outside India pavilion. The response has been so encouraging that we have to wait list a few companies,” said Dietmar Eiden, VP, Anuga.

About 6,700 companies from 185 countries are participating in the event which covers 284,000 sq mts, about 50 cricket fields.

“India food industry is growing at a very rapid pace and there is demand for Indian food in Germany. Through this fair, we are also looking for long- term relationship with India,” he said.

In 2012, India shipped €300 million (about Rs 2,100 crore) worth of processed food to Germany, an increase of 4 per cent. Some of the most important products imported from India are nuts and dried fruits, coffee, vegetable oil and vegetable fat.

> suresh.iyengar@thehindu.co.in

Published on March 29, 2013

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