Edelweiss Tokio Life Insurance Company Ltd has launched operations in Kerala with the inauguration of its first branch in Kochi. This is the company’s fifth branch in southern India and 44th in the country. Deepak Mittal, CEO, Edelweiss Tokio Life, and Yash Mohan Prasad, chief agency officer, inaugurated the new office. Mittal said the company aims to meet the insurance needs of 100,000 persons in Kerala by 2015. The company has plans to recruit a team of 3,000 personal finance advisors (PFAs) in the South in the next two years.