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Cearsleg Technologies, a digital marketing company based here, has launched an e-portal for MSMEs (micro, small and medium enterprises) in the State.
The e-portal will provide online business lead generation support for entities and people engaged in the product or service sector, K Jayakumar, CEO, Cearsleg Technologies, said.
Different methodThe service is not limited to digital marketing alone but personal branding and online reputation management as well, free of cost.
The company also caters to the specific needs of business-to-business and business-to-clients sectors with digital marketing, e-commerce and business lead generation support.
This is different from the conventional marketing comprising marketing, advertising and publishing. Cearsleg uses augmented reality combined with an advanced marketing concept called ‘inbound.’
‘Right solution’The company defines the right solution for business people to ensure that they get the maximum return on investment, Jayakumar said.
This is achieved through effective remarketing algorithm and analytics that help the company send information to the targeted audience and the right ‘prospects.’ For this, the company mines online newspapers, blogs, social media and search engines using latest technologies.
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