Kitchen Treasures, the masala and spices brand, has launched Bengali range of products targeting the migrant labourer population in Kerala.
This is the first time that a food product is launched in Kerala specifically to meet the taste requirements of the migrant population.
The range of products includes Sabji Masala (100gm), Bengali Chicken Masala (100 gm.) and Bengali Garam Masala (50gm).
The product has been launched after extensive sampling and taking taste surveys and feedback from the migrant population itself, Ashok Mani, CEO of Kitchen Treasures, said.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.