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Lakshadweep eyes branding route to market exotic products

Press Trust of India Minicoy (Lakshadweep) | Updated on January 16, 2018 Published on December 29, 2016

Tourism, organic coconut oil and tuna delicacy on offer

The Union Territory of Lakshadweep is gearing up to break its geographical isolation from the mainland and boost itself as a sought-after brand in the global market.

The territorial administration has drawn up an ambitious plan to market its exotic products, ranging from rare traditional delicacies to tourism products, via branding, Lakshadweep administrator Farooq Khan told reporters here on the sidelines of the valedictory of the two-day National Minicoy Festival late last evening.

Quality products

He noted that the extensive branding would not only help boost the tourism prospects of the islands, but also get good outside markets for its less expensive but quality-rich products made by the islanders.

Besides tourism, the islands have immense potential in fishing also, which has not been exploited at all because of the distance involved and logistical shortcomings, Khan said.

If the present plan is implemented well, the pure virgin coconut oil made by locals, the ‘mass,’ an exclusive dried tuna delicacy, and organic coconut besides various tourism products of the island will get global demand, he added.

“We are in the process of engaging some professionals in the field of brand projection for Lakshadweep,” he said.

Fully organic

He said the picturesque Lakshadweep islands in the Arabian sea may be the only islands of this country which has been kept free from chemical fertilizers, insecticides and pesticides.

“Our land has not been affected by any chemical pollutants. Here, we have organic coconuts. Its pure virgin oil is made here. It also be exported in huge quantities,” he said.

Published on December 29, 2016
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