Olympics gold medal winning boxer Mary Kom is to be the Brand Ambassador for Bengaluru Midnight Marathon (BMM) sponsored jointly by State Bank of India and Rotary Bangalore IT Corridor (RBITC).

 

“This year’s BMM will be held on December 20 with event’s theme “Run on Swachh Bengaluru’ which is in tune with Prime Minister’s call for ‘Swachh Bharath’,” said Rajni Mishra, Chief General Manager, State Bank of India.

 

The event held last year at KTPO, Whitefield saw legendary runner Milkha Singh as the Brand Ambassador with an apt theme ‘Bhaag Bengaluru Bhaag'. 

 

The Midnight Marathon conceived by RBITC was first held in 2007. Since then the event has grown today with participants from 20 countries taking part in this event. From 2,400 runners in 2007, it has grown to become 10,000 runners event from 45 corporates.

 

“Today BMM has become the largest fund raising platform for RBITC. The event held annually focuses both on bringing about awareness amongst today's youth of the need to be physically fit and mentally strong and also transforming this as a vehicle for raising funds for various charitable activities, aimed at bringing about a difference in the lives of the underprivileged section of the society,” said Rajeev Unnikrishnan, President, Rotary IT Corridor.

 

RBITC has lined up major activities like Adoption of Government Schools, Medical Surgeries, Free Eye Surgeries, Holding Blood Donation Camps, Integrated Village Development, Potable Water Project etc.

 

“As these objectives are in tune with the SBI corporate philosophy we associated with this event in December 2013. Our support to this event was only to ensure that the society at large will be benefited by the synergy of the corporate philosophy of State Bank and the social objectives of Rotary,” said Rajni Mishra.

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