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The time has come for women to choose what they want and pursue their interests, according to Vinita Bali, former Managing Director and Chief Executive Officer Britannia.
Addressing members of the Young Ficci Ladies Organisation (YFLO) here on Thursday, she said it was fine not to chose any career too. “You should enjoy doing what you like. Many women think about everybody else before thinking about them. You should put yourself first,” Bali added.
Referring to entrepreneurial ventures, she said the path is dotted with obstacles. “But those who see the road will find a way to tide over obstacles,” she said.
Referring to fear about failures in business ventures, she said the perception of failure needs to change and success should be judged on one’s own terms but not based on some one else’s expectations.
Some times, unconventional decisions may be taken. Citing her own example, she said: “I did not plan my career but took bold decisions. When I preferred to work in Nigeria in 1992, which was not preferred by most of the men as well, it was an unconventional decision.”
And this did not stop there. Even though she was offered the chief position in Cadbury India later, she again chose to go the South Africa to head sales there as the attraction of learning in a new place was greater.
She said companies need to take women directors seriously and induct them in work. “Intention to involve women matters than numbers.”
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