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Yamaha Motor India Sales Pvt Ltd is blending fashion and scooters in a way no other two-wheeler seller has done so far, according to Masaki Asano, the Managing Director.
He was speaking in the showroom of Vaishnavi Automobiles, the local dealer, here on Wednesday after inaugurating a scooter boutique. He said it was the second such boutique opened by the company after the first one in Chennai.
He said the boutique would offer "a unique buying experience to customers, especially women, as they can buy scooters as well as fashion accessories." He said the company was making inroads in the Indian market, with its fashion scooter Fascino and other attractive variants. With its current market share of 5 per cent in the scooter segment, the company would strengthen its position, he added.
Brand ambassador Asha Bhat and Roy Kurian, Vice-President (Sales), also spoke on the occasion. Kurian said the company had set up three modern manufacturing facilities at Surajpur in UP, Faridabad in Haryana, and Kanchipuram in Tamil Nadu.
Dasaradha Ram Reddy, the local dealer, said no effort had been spared to make the boutique as attractive as possible for the customers.
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