Mobility paves Samsung’s silver path
The Korean giant’s early bet on mobile phones helped it hit the $10-bn mark in India, but in its 25th year it ...
Bollywood actress Aishwarya Rai Bachchan with United Nations Secretary General Ban Ki-moon and his wife at a peace bell ceremony on the occasion of the International Day of Peace at the United Nations in New York. -- PTI - PTI
Aishwarya Rai Bachchan, the newly appointed UN Goodwill Ambassador for UNAIDS, says she does not want to be just a “poster girl” for the organisation but will undertake the ground work to help the agency achieve its goal of eliminating new HIV infections among children by 2015.
In her new role, Bachchan will help raise awareness on issues related to stopping new HIV infections in children and advocate for increased access to anti-retroviral treatment.
UNAIDS Executive Director Michel Sidibe announced Bachchan’s appointment as the Goodwill Ambassador in a press conference here.
Bachchan said it was an “honour and privilege” to be working with the UN on eradicating AIDS/HIV.
“I will initially be like a student, holding the hand of the organisation, which will lead me to the real picture on the ground. I don’t want to be just a poster girl, don’t want to be just part of a platform that will have my face and quotes and voice,” Bachchan said.
She is planning to travel across India and other countries, interact with people, appeal to Governments and talk with pharma companies to see what needs to be done.
Bachchan said she had been approached several years ago by the United Nations to be part of several programmes and causes but due to her packed movie schedule, she could not make the time to be associated with the initiatives.
“Now I am planning my time forward,” she said adding that having been “wonderfully blessed” with a daughter, she can now take time off.
“It has been an absolute pleasure to take time off and take care of my daughter,” Bachchan told PTI.
She said she is at a “good” point in her life where she is planning her career ahead, while also giving time to her family and daughter.
Lending her support to social causes such as AIDS is not just the cliched ‘Miss World’ talk, Bachchan said.
“This is a turning point in my life. I wanted to be associated with the UN at a time when I could actually contribute to the work and the causes,” she said, adding that having the blessing of celebrity will allow her to take her message to a larger audience.
The Korean giant’s early bet on mobile phones helped it hit the $10-bn mark in India, but in its 25th year it ...
Antrix should adopt a different tactic than merely fighting over jurisdiction: Experts
Invest in relationships, enterprise, behaviour, effort and learning
From different types of osmoses to new membranes, researchers have come up with ways of drawing water
Only half the Sensex stocks have bettered the index’s return in the last 10,000-point journey
High valuation and stiff competition from larger players are a dampener
Investors with a short-term perspective can buy The New India Assurance Company (NIACL) stock at current ...
₹1490 • HDFC Bank S1S2R1R2COMMENT 1475146015051520 Fresh short positions are recommended with a stiff ...
What makes the new crop of young Indian cricketers such game-changing winners? Over and above their talent, ...
Regina King’s film ‘One Night in Miami’ turns the spotlight on four young men’s often conflicting ideas of ...
Each new year millions of people around the world resolve to change their lives for the better. These ...
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor