Real Estate

‘There is tremendous long-term potential for luxury products in India’

Manisha Jha | Updated on August 18, 2013


American real estate magnate Donald Trump, Chairman and President of The Trump Organisation, who is gearing up for the Republican Presidential nomination in 2016, is bullish on the Indian real estate sector.

With big plans to expand the Trump brand name in India, he is exploring strategic tie-ups with luxury home developers in Mumbai and Delhi. In an e-mail interview with Business Line, Trump gives a glimpse of things to come.

What was the idea behind entering the Indian real estate market by lending your brand name as compared with entering as a developer?

India is a unique market requiring a customised hands-on approach. With a local partner, we believe our India growth plans will be achieved. Our focus is on identifying experienced local developers who share our vision for delivering the best luxury projects.

Do you see long-term business prospect in India’s real estate market by going beyond brand licencing into real estate development? If yes, could you provide a glimpse of your future plans for the same?

There is tremendous long-term potential for India and we look forward to expanding our brand with additional luxury projects soon.

Are you exploring opportunities to extend your brand licence arrangement to other sectors or projects in India in the future?

The growing demand for luxury products in India is a well-known fact and India has always been an important growth market for Trump. The brand adds significant value to ultra-luxury developments. Globally, we have a track record of delivering the best in luxury real estate across all verticals — be in residential, hotel, commercial, retail or golf. We believe that India holds great potential on many levels and are excited about the many opportunities here. We have set the standard and will continue to exceed expectations with all of our developments, including Trump Towers Pune.

In the future, would you be looking to target medium range projects as well?

Trump represents the gold standard of luxury and we will continue to deliver that promise in every market that we enter. Trump branded projects have always been associated with the world’s premier real estate. Our buildings are known for their spectacular views, prime locations, luxurious amenities and incredible service. With each of our properties, we continuously raise the bar of superior luxury living.


Published on August 18, 2013

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