South exhibitors end protest, resume screening films

Our Bureau Hyderabad | Updated on March 08, 2018 Published on March 08, 2018

Digital print providers agree to reduce virtual print fee

The film exhibitors in the South have resumed screening of regional language films after a week-long protest against exorbitant fee charged by digital print solutions providers.

Majority of the 4,500 theatres showing regional language films have stopped screening from March 2.

The Joint Action Committee of the South Indian film industry has called off strike last night after getting an assurance from the digital print providers on reducing the Virtual Print Fee (VPF).

Players like UFO and Qube charge a weekly VPF for providing digital projection equipment at the theatres. The theatres alleged that they have been charging high fee though they promised to reduce and phase out it after a few years.

“The strike is off. We are resuming screening of the films from today,” D Suresh Babu, Convener of the Joint Action Committee (JAC), told BusinessLine.

The JAC, however, has not divulged the quantum of reduction that the service providers promised to reduce.

The exhibitors have been demanding to phase-out the VPF charges.

Since the exhibitors were not in a position to acquire costly digital film screening equipment, they entered into an agreement with the service providers.

Published on March 08, 2018
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