Golfer Anirban Lahiri to endorse tech firm Smartron

M Somasekhar Hyderabad | Updated on January 08, 2018

After Sachin Tendulkar, technology firm Smartron has added ace Indian golfer Anirban Lahiri to give it a sporty edge in the competitive market. Anirban will endorse the brand on a five-year contract on the global stage. In return Smartron, the global OEM and IoT brand, will be the main sponsors involving Anirban and will support his journey on the global stage.

Sachin Tendulkar has been involved with the company as its brand ambassador and strategic shareholder from its early days. With this association, Smartron wants to bring alive on the global stage Indian stories from all walks of life. It wants to put India on the innovation map of the world through its powered tronX platform and ecosystem, said an official press release.

Lahiri has been making waves with his performances. The Arjuna awardee is the highest ranked Indian golfer in the world, and was no 75 in the PGA Championship in 2017. He has 20 professional wins to his credit.

Commenting on the partnership, Mahesh Lingareddy, Founder and Chairman of the company said, Anirban has gained a lot of popularity outside India as well in the US and Europe, and makes a strong fit with Smartron’s brand promise of an Indian technology company with global ambitions.

Published on January 05, 2018

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