Viacom18, the official consolidated media rights holder for Women Premier League, has roped in a slew of sponsors for the inaugural season.

The co-powered sponsor is Hero Vida. Other key sponsors include Tata Motors, Tata Capital, Bank of Baroda, MPL Striker, Mia by Tanishq, World Gold Council, H&M, JSW Paints, Noise and Apar Industries.

Anil Jayaraj, CEO, Viacom18 Sports, told businessline: “Brands are very aware of the potential impact and reach the Women’s Premier League possesses, which will allow them to build scale. The high volume of conversations around women’s cricket, too, is indicative that fans are hungry to see more of it. This has contributed to a great response from advertisers so far and the brands who have joined us are the proof of the pudding.”

Sources said these sponsors will be advertising on both Sports18, the official broadcaster and JioCinema, the official streaming partner for the Women IPL.

“H&M India’s association with the Women’s Premier League is a proud moment for the brand to support and celebrate women’s cricket. With great talent that truly represents the spirit and diversity of India, we are working towards new and exciting ways to drive positive change by supporting platforms that we truly believe in,” Amit Kothari, Regional Head of Customer Activation & Marketing – H&M South Asia, told businessline.

In a statement on Friday, the company said that the season-opener on March 4 will see Gujarat Giants taking on Mumbai Indians, which will be presented in English, Hindi, Kannada, Tamil and Telugu on JioCinema for no cost. On TV, viewers can catch the action live in English and Telugu on Sports18 – 1 SD & HD, in Hindi on Sports18 Khel, in Kannada on Colors Kannada Cinema, and in Tamil on Colors Tamil.

It added that efforts are focussed on offering viewers an immersive experience, which is “accessible, affordable, and in multiple languages to scale up the league’s impact and reach”. The company said that there will be a 4K presentation in English and Hindi.