‘The worst is over for ceramic industry’

Our Bureau Kochi | Updated on March 20, 2018 Published on March 20, 2018


‘Industry records25% growth’

The worst seems to be over for tiles, sanitaryware, bath fittings industry, as it witnessed good performance in the last 3-4 months after remaining flat following issues such as GST, RERA Act, demonetisation etc.

According to Vijay Aggarwal, Managing Director, Prism Cement Ltd, the industry posted a 25 per cent growth after being hit by external factors for 8-9 months in 2017 and now the demand has started growing steadily as builders are readjusting themselves in the new business environment.

The market size of the tile industry is estimated at ₹25,000 crore and of this, the share of organised segment is ₹10,000 crore. Out of this, he said, the company has garnered a ₹1,800 crore turnover and is looking at a 15 per cent growth in the next fiscal, thanks to the rising consumer demand.

Aggarwal was in Kochi to inaugurate The House of the Johnson Experience Centre displaying brand verticals.

Answering a question, he said the Chinese tiles are no longer a threat to the domestic market as the manufacturing cost here has come down thanks to the R&D developed by the company. H&R Johnson, a division of the Prism Cement Ltd, enjoys the reputation of being the only entity in India to offer end to end lifestyle solutions covering tiles, sanitary-ware bath fittings etc. The experience centre completely elevates the buying a selection process for home solutions and lifestyle products, he said.

Published on March 20, 2018
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