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In an effort to reduce two- and three-wheeler counterfeit auto parts in the market, which is impacting its sales, TVS Motors has introduced QR codes in its products.
How it works
Products such as Break Shoe or Cam Chain comes with a QR code, which can be scanned by a buyer.
This will give details of the make of the product, year of manufacture, cost, and so on.
For starters, this initiative will be rolled out across 4,000 touch points of TVS.
Further, the auto major has conducted raids at 55 places in cities such as Bengaluru, Hyderabad, Delhi, Kolkata and Coimbatore, Senior Vice-President K Venkateshwaralu (Parts Business), TVS Motor Company, told BusinessLine .
“Around ₹20 lakh worth fake parts were recovered from in and around Bengaluru alone,” Venkateshwaralu added.
Awareness programmes
Products confiscated include printers, sealing machines, packaging materials and counterfeit labels. Further, FIRs had been registered against the culprits for 'violation' of the Copyright Act. These raids were done on manufacturers, wholesalers and retailers.
Additionally, TVS is continuing to build awareness programmes for all its stakeholders, including garage mechanics. Every three months, around 10,000 stockists are made aware about safety hazards to passengers that is caused by these fakes.
Similarly, Hero MotoCorp, conducted raids at 22 establishments, seizing 275,000 spurious spare parts and counterfeit labels, across major cities – New Delhi, Chennai, Pune, Bengaluru, Ludhiana, Ahmednagar and Kolkata, under the supervision of local police and special investigation agencies.
Mahindra and Mahindra had conducted a dozen raids and seized parts which included duplicated air filters, oil filters, fly-wheels, steering cone, pressure plates and clutch plates.
Automakers’ efforts to clamp down on counterfeit products is starting to yield results. According to the Automotive Component Manufacturers Association of India (ACMA), the penetration of counterfeit spares has drastically reduced from 36 per cent in 2010-11 to 5 per cent in 2016-17. According to industry estimates, the after-sales market in the automotive industry is pegged at about $6 billion, of which 30-35 per cent are counterfeit products.
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