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Singapore’s One Faber Group, a lifestyle brand which operates its cable car network, is eyeing to increase its share of Indian travellers as it is all set to celebrate the 45th anniversary in 2019.
“Be it a premium or budget, every tour to Singapore includes a cable car ride to Sentosa. As we celebrate its 45th anniversary, we would like to increase the capture rate of Indian travellers. Currently, 30 per ecnt of Indian tourists go for the cable car ride, we want to increase this to 40 per cent,” said Patrick Lee, Director, Sales and Business Development, Mount Faber Leisure Group.
According to Singapore Tourism Board, in last one year, there has been a rise of 16 per cent in the number of Indian travellers. In 2018, around 1.32 million Indian visitors landed in Singapore, out of which, one-third took the cable car ride. “We are working closely with around 12 tours operators in India such as Thomas Cook, Cox and Kings to name a few to increase the number further,” said Tracy Lui, Assistant Director, Marketing and Communications, Mount Faber Leisure group.
Talking about the target audience from India, Lee said, “Overseas student travel would be a major focus area as it is very common for parents in India to send their kids for exchange programmes, apart from targeting millennials.”
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