Voxpop to raise $7 m for licensing rights

Purvita Chatterjee Mumbai | Updated on March 12, 2018 Published on August 14, 2015

Plans to tap into the music industry and IPL merchandise

Licensing and merchandising start up, Voxpop Clothing, is planning to raise $7 million as part of series A funding. Having raised $3.5 million funding last year from early stage investors such as Blume Ventures, the two-year-old e-commerce venture is now planning to raise VC funds from international investors.

Speaking to BusinessLine, Siddharth Taparia, CEO, Voxpop Clothing, said, “In the next 4-6 months, we will seek Series A funding to the tune of $7 million. This time the amount is much bigger and we are talking to VC funds.”

Having worked for Disney prior to starting Voxpop, Taparia, a Harvard graduate, had been working in the licensing and merchandising category for the entertainment company before it acquired Ronnie Screwala’s UTV Software.

Its business model involves getting licenses for IP related merchandise across media and entertainment companies such as Marvel, Warner Brothers, Yashraj Films, HBO and Disney. Voxpop Clothing sells T-shirts mostly through its platform and ends up giving royalty to these companies.

IPL-related clothing

It is now planning to tap into the music industry by roping in international artists as part of its licensing deals. Besides, budding designers could also come on board its platform community to sell their ware. IPL (Indian Premier League)-related clothing is also another possibility being explored.

“Once we get the licensing rights, we manufacture, market, distribute and design the clothing which could range from T-shirts, mobile accessories, wall art to boxer shorts across the 8-9 licensing rights that we have currently,” added Taparia.

Besides it plans to strike licensing deals with popular soccer clubs in India as well as the English Premier League and soccer leagues such as Manchester United, FC Barcelona and Real Madrid.

The two-year start up currently has gross merchandise value of ₹25 crore. “We have nearly 15,000 monthly transactions and make about ₹2 crore in sales a per month,” he added.

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Published on August 14, 2015
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