Harley’s 2018 custom build contest debuts in India

American motorcycle-maker Harley Davidson’s Battle of the Kings, a custom build off competition, is known around the world for some of the most innovative, beautiful, and memorable creations in terms of customised motorcycle designs by Harley-Davidson dealership staff. The 2018 edition finally debuts in India with 10 dealerships participating from different states across the country.

Limiting each motorcycle to a strictly enforced budget of ₹5 lakh along with the use of the Harley Davidson Street 750 and Street Rod for the customisation process, the contest is the ultimate expression of freedom and creativity, a press release from the company said.

All submissions will be voted on by the public, initiated online from July 23 wherein fans can vote for their favourite custom Harley-Davidson motorcycle on h-d.com/battleofthekings . The final winner of Battle of the Kings will be announced via microsite.

The contest involves 250 dealers from across the world competing against each other to be one of the prodigious custom builds. A panel of judges will then pick a finalist from each region and the finalists will be sent to the EICMA 2018 motorcycle show in Milan, Italy. The final winner will be announced at the EICMA 2018, the company said. Peter MacKenzie, Managing Director of Harley-Davidson India said, “The theme of the Battle of the Kings 2018 edition reflects 115 years of Harley-Davidson. Showcasing the talent and enthusiasm of the dealership staff, the contest also demonstrates the brand’s ideals of individuality, freedom and expression while providing inspiration for our customers.”