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Cognizant tool for US media co

Our Bureau

Chennai, May 4

Cognizant Technology Solutions, a US-based provider of IT services with development centres in India, has been selected by Publishers Circulation Fulfillment Inc (PCF) to deploy a complete end-to-end SAP IS-Media solution across the company's internal and external operations. Cognizant's and SAP's media and entertainment industry experts will work closely with PCF. They will target efficiency gains across core processes — from asset management to service delivery — to transform PCF's business capabilities so the company can expand its offerings of BPO services to clients in the publishing industry, says a Cognizant press release. PCF is the largest independent provider of newspaper home and office delivery services in the US, distributing more than 1.5 million copies a day for over 45 clients.

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