The Hindu Business Line : Nokia showcases the mobile experience

Mobile phone users are often found struggling to use the various features packed into their handset. As a result, most times they end up using it like a landline, just to receive and make calls.

Help is on offer at Nokia centre. The telecom major opened the fourth such centre in the country at Hyderabad and plans to commission more. The Director Marketing, Nokia India, Mr Devinder Kishore, said that the concept store aims to redefine mobile retailing, alongside a dedicated music experience lounge. This is the first of its stores to have a dedicated music lounge.

The Nokia Concept Store will present a range of mobility solutions catering to mass-market products, and mid range or high-end convergence portfolio. The company has a 72.5 per cent market share in the country as per Voice & Data findings, and has rolled out about four phones a month on an average during the year and expects to continue this trend serving newer categories, he said.

India is now adding about 5-6 million mobile phones a month.

As per estimates, in India the mobile penetration is about 12 per cent, and is projected to grow to about 30 per cent by 2010, promising immense opportunities for growth.

While a local manufacturing will add to the portfolio, even without it, the Nokia strategy is to provide the necessary customisation to meet specific market requirements, he said.

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