The Hindu Business Line : Personalised messages soon on billboards in US freeways

Advertisement

Chennai Feb. 19 Billboards in the US freeways would soon display personalised messages such as `happy birthday' to greet car owners as they drive past.

Using radio frequency identification (RFID) technology, the Chennai-based California Software Ltd has developed a messaging system for an American advertising company to greet subscribers (car owners) by displaying the messages on a billboard placed over freeway at a strategic location.

The initiative was taken by a car company and Calsoft developed the solution from Chennai, according to Mr R. Kayyar, Vice-President and Head (technology), Calsoft. He declined to name the client.

In a pilot, around a 1,000 car owners in select cities of the US would experience the personalised messages, he said.

The `customised' billboard would also carry customised advertising messages and is programmed to identify the approaching car drivers (customers) through a coded signal from a radio chip embedded in the key fob. The messages are personal and decided by the information that owners would have shared through questionnaires.

Mr Kayyar said the RFID readers are attached with a device (node) that runs on Windows XP embedded technology. The system captures the tag received, processes them, configures the message for the selected tag and displays it on the billboard.

More Stories on : Technology | Advertising

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
TCS' defence, aerospace designs set for takeoff

Personalised messages soon on billboards in US freeways

Cognizant expands to Kochi

Ybrant buys AdDynamix for $10 m

Teledata buys majority stake in eSys

Cleartrip, Jet, Futurebazaar in pact

Singareni e-booking facility

YOU Telecom to expand broadband network

Aksh Optifibre to make set top boxes for IPTV service