Business Daily from THE HINDU group of publications
Wednesday, Jul 11, 2007
ePaper
Business Daily from THE HINDU group of publications Wednesday, Jul 11, 2007 ePaper |
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Info-Tech
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Software Marketing - Retailing Avaya GlobalConnect in talks with retailers for its niche solutions
Archana Venkat
Chennai, July 10 Software company Avaya GlobalConnect is in talks with 4-5 medium- to large-sized retailers to launch its niche solutions over the next 3-6 months. Currently, trials involving inventory management and customer services solutions are on at certain retail outlets, said Mr Peter Jayaseelan, Vice-President-Industry Solutions, Avaya. Avaya’s solutions are tailored to address issues such as customer acquisition, employee attrition and training, pilferage in stores, loyalty programmes and automating supply chain and inventory, Mr Jayaseelan told Business Line. For example, its product ‘queue buster’ helps shoppers with only few items to bill to ask for salespersons with mobile billing devices to attend to them first. Application Triggers
For instance, an application linking the inventory and store does not require any manual support. It looks at in-store sales data to detect sales and automatically alerts the inventory to replenish those stocks at that store. If unusual sales are detected, the application triggers a conference call to all necessary company officials to discuss the situation. A voice-based application helps new users locate stores via their mobile phone, unlike existing Web-based store locator applications. “Our customer applications are fundamentally voice-based and linked over IP technology,” Mr Jayaseelan said. Retailers with over 50 stores are likely to benefit by implementing these solutions, Mr Jayaseelan said. It would cost upwards of Rs 40 lakh to implement the inventory management and customer services offerings. Depending on the investment, retailers could recover all costs in 9-12 months of operating the solutions, he said. Develops applications for RFID technology
Avaya GlobalConnect has also developed applications for RFID technology. One involves incorporating customer loyalty cards with RFID tags containing the card’s usage history. Every time a shopper passes through the RFID detector, his usage details would automatically be updated on the tag. On integrating the business intelligence solution with this, a user’s preferences may be used to customise his loyalty programme, Mr Jayaseelan said. Another application targeted at mid to high-end stores involves a plasma or LCD screen linked to RFID tagged items. If a shopper were to pick up a dress with an RFID tag and move near the screen, it could display information such as what accessories sold at the store could be worn along with the dress, thus fuelling more buys. “We have these technology platforms and can customise more applications,” Mr Jayaseelan told Business Line. He said though low value product retailers would take a while to adopt RFID technology, mid and high value produ ct retailers would take to it soon.
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