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V. Rishi Kumar

Hyderabad, Dec. 17 Web portal Rediff.com has expanded its interactive iShare platform covering over 15 categories including videos, stocks and Q&A.

The company has taken to an alliance-led growth to reach out to users as increasingly television channels are finding the need for Web and mobile interface.

“These are exciting times for dotcoms and Rediff has shown how this interactive platform has added to the portal mindshare and to the stickiness of members,” Mr Manish Agarwal, Vice-President, Marketing, Rediff.com, said.

During his recent visit to Hyderabad, Mr Manish explained how the company has become profitable in 11 years registering revenues of Rs 130 crore with a profit of Rs 32 crore last year driven by growing business and online advertisements.

“This dispels the common perception that dotcoms don’t make money. In fact, we find that more people are coming on to the site and making iShare a utility platform for social networking be it through Rediff Q&A, which helps connect people, and even Money Share that provides tips on scrips for common man,” he said.

Within six months of the launch of iShare, users are taking advantage of the content sharing capability. “One of the problems some of the global sites face is that they presume that most of the users have new technologies. In fact, if you look at cyber cafes in India, a good number of them still use Windows 98. This is where our user interface makes it more convenient,” Mr Agarwal said.

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