Companies in Latin America and Africa are keen to partner with Indian companies in areas such as enterprise resource planning, system integration, telecom and eGovernance applications.

“In the case of France and Germany, they have huge business opportunity but are woefully short of people. And in countries such as Australia ad Brazil, they have huge business opportunity but do not have people with necessary skill sets. If we address these markets, and build up relationships, we can expect the export mix to go up to 50:50 for US and non-US business,” Mr Sanjiv Narayan, Chairman of ESC, said.

The interaction with delegates from over 40 countries shows that some of the countries have successfully begun to address markets such as Latin America and companies such as Mann India now generate all their exports from there, Mr Sareen said.

Domestic companies have developed several products and applications for eGovernance, and they could help some of the countries in Africa and Latin America deploy them. These are in the areas of smart cards, common electronic identity cards and citizen databases, they explained.

The focus of emerging markets is not only to tap into new regions but also to partly help insulate against huge dependence on the US market. The impact of the slowdown and fluctuating dollar has meant lower export numbers this year, Mr Narayan said.

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