As the quiz is going through a transition period, BrandQuest will not feature in our pages for now. Watch out for when it resumes!
The last decade or so has seen a proliferation
of brands like never before, paralleled by a furious upsurge in advertising activity.
A million messages inundate the consumer urging him to buy bigger, better, more products.
In a stimulating weekly quiz titled Brand Quest, published in
Business Line's weekly supplement Brand Line challenges the quiz buff with
questions culled from the fields of branding, advertising, and marketing. Hone up your
business knowledge, and see how you score in Brand Quest. Each of the
top three correct entries every week wins a Rs 1,000 gift coupon from Crusoe,
the apparel brand of Jagannath Textiles and the quiz sponsor.