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Cognizant Technology Solutions said it has exceeded its revenue target of $500 million from Social, Mobile, Analytics and Cloud (SMAC) for 2013 as companies are integrating these technologies for better customer service.
With over 25 per cent of users online spending time on social networking sites such as Facebook, Twitter and Google+, companies are interacting with their customers through these media and using them for brand building.
Key areasA Gartner survey recently said analytics, mobile technologies and cloud computing are the top-most priorities of CIOs world over.
The implications of SMAC are far-reaching, says the company. For several years, Cognizant has been calling SMAC the ‘Future of Work’ but over the past several quarters it has turned into a real opportunity, Francisco D’Souza, CEO, Cognizant, told analysts while discussing the company’s fourth-quarter results.
Rivals, including Tata Consultancy Services, Infosys and Wipro, are also focussing a lot on SMAC and Big Data.
U.B. Pravin Rao, President and Member of the Board, Infosys, said the company won over 20 engagements in cloud and big data. Clients are excited about the possibilities of ‘contestability’ and open standards, which help eliminate vendor lock-in and maximise performance.
In mobility, Infosys started two engagements in the third quarter in sales force automation, device management and enterprise productivity. Clients are looking to establish mobile app factories to cater to their mobility requirements. “We see good levels of interest for a managed pay-per-use model here as well,” he told analysts.
Client demandJennifer S. Hamel, Research Analyst with Technology Business Research, Inc, US, said that for Cognizant, client demand for SMAC solutions has shifted over the past two years from smaller pilot projects to deeper integration into enterprises’ IT environments.
In 2014, the company will train its on investments in newer technology trends, such as sensor technology, machine learning, ‘Internet-of-Things’ and artificial intelligence to keep pace with evolving client demand for efficiency-driving IT solutions.
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