Dabur India has forayed into the specialised male grooming segment with the launch of its OxyLife Men Crème Bleach.

In a statement, Sanjay Singal, Marketing Head-Beauty Care, Dabur India, said: “Men are increasingly becoming the drivers of growth for the Indian cosmetic market. Thanks to the rising influence of media and growing Western exposure, men are becoming more and more beauty conscious. As a result of this changing lifestyle, the male grooming market continues to grow at strong double digits.’’

The company is also foraying into the professional male grooming market with the launch of a salon and parlour pack of OxyLife Men Crème Bleach.

“Men are also turning out to big spenders in beauty salons & spas, not just in urban India but also in the hinterland. So with the special parlour pack, we will be among the first beauty companies to launch a specialised professional male grooming product,’’ he added.

OxyLife Men Crème Bleach will be available in a 15gm pack priced at Rs 40, while the 150gm parlour pack is priced at Rs 125.

(This article was published on September 18, 2013)
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