Dream Theatre has tied up with Brandon Company, an affiliate company of Puma, to produce Arsenal Football Club merchandise for India.

Arsenal Football Club and PUMA’s new partnership sees the sports apparel brand becoming the new official kit partner of the Gunners from the 2014/15 season

In a statement, Dream Theatre said it is looking at a minimum turnover of Rs 300 crore from the Arsenal line of products in the next two years.

The Puma deal that came into effect July 1, 2014, represents the biggest deal in Arsenal’s history and the new licensing element is a fundamental part of that. PUMA and Brandon will help grow the existing range of official Arsenal merchandise and provide the supporters with a host of new and exciting products.

Dream Theatre set up a sports division earlier this year and have been responsible for managing the FIFA merchandise program in India.

"We are very excited to partner with Brandon on Arsenal Football Club merchandise for India. The Gunners have a strong following in India and we hope to build a sustainable program that delights the fans “said Jiggy George, Founder & CEO of Dream Theatre

The association with Brandon will develop Arsenal merchandise across categories such as apparel, sleepwear, loungewear, and kids wear, back to school supplies, bags and sporting goods.

The licensed merchandise’s will be available at leading retail chain stores, department stores along with popular e-commerce portals. The products will be easily accessible across India with prices ranging from Rs 250 to Rs 3,000.

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