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Samsung Electronics Co., Ltd announced the appointment of HyunChil Hong as President of Southwest Asia Headquarters, effective immediately.
In his new role based out of Gurgaon, India, Hong will lead all of Samsung Electronics’ business in South West Asia that includes India, Sri Lanka, Bangladesh and Nepal, as Samsung further strengthens its leadership in the region.
Hong previously served as the President of Samsung Electronics Latin America, a sales subsidiary in Central America for three years. Prior to that, he successfully headed Samsung Electronics’ sales subsidiaries in Chile.
In his new role, Hong will leverage his experience in emerging business environment and operational excellence to continue to build Samsung Electronics’ success in the Southwest Asia region.
Hong replaces outgoing President BD Park, who will now head Sales & Marketing for Digital Appliances Business in HQ, Korea.
Park has been serving in India since 2008, when he was appointed as Head of the Mobile and IT Division of Samsung India Electronics Ltd (SIEL). In 2012, he was elevated to the position of President & CEO, Samsung Southwest Asia.
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