Sun TV Network’s repository of shows and movies will soon be available on Apple’s mobile media application iTunes and YouTube, the company said in a statement to the BSE. It has executed contracts with the two digital platforms to facilitate access to its content on a pay-for-view model.

Apart from this, flyers can also watch its offerings now. Through a tie-up with Purple IFE, some of its popular TV programmes in Tamil, Telugu, Malayalam and Kannada will entertain airline passengers including Emirates, Singapore Airlines, Air India, Etihad, and Jet Airways.

SL Narayanan, Chief Financial Officer of Sun TV group, told Business Line that though it is difficult to make any forward looking statement on revenue potential, “I do believe that this could become very big, given the size of the South India diaspora.”

This is a strategic move for the company considering change in lifestyles. More and more people are accessing content through mobile devices such as smartphones and tablets and over the internet. That trend will only accelerate as penetration of these devices improves. The deals with iTunes and YouTube will therefore facilitate Sun TV to position itself for these new opportunities well on time to tap the emerging opportunity, he said.

(This article was published on March 19, 2014)
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