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Media baron turned investor Ronnie Screwvala has roped in Supratik Sen as the CEO of his investment firm Unilazer Ventures’ sport division.
Sen, a sports-marketing veteran, joins in from Red Bull India where he was National Head for Sports and Events Marketing.
Unilazer Sports, a division of Unilazer Ventures, will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports.
The ex-national Rugby player, who was also a professionally trained footballer and cricketer, spent the last five years at Red Bull India leading all their marquee projects with athletes, sports projects and events in the country.
Before joining Red Bull, Sen worked with Australian major Repucom.
He has also worked with sports, event marketing and media management companies Procam, Percept D’Mark and E-Sense Entertainment. In all, he has over 15 years of work experience in sports marketing and talent management.
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