Tata Motors has introduced two sedans and a hatchback in Bangladesh, marking its foray into the country’s passenger car segment.

The Tata group company has launched its compact sedan Tata Indigo eCS, luxury sedan Tata Indigo Manza and hatchback Tata Indica Vista in the country.

“Our 40-year association with Bangladesh has given us an insight into the aspiration of the country’s motorists. They will be central to our business – we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972,” Tata Motors Managing Director Karl Slym said.

To begin with, the passenger cars will be available at a showroom in the country’s capital, Dhaka. By 2013, three other cities will be covered, with a showroom each, the company said in a statement.

Tata Motors, a market leader in with a 70 per cent market share, has about 53,000 Tata commercial vehicles on Bangladesh roads. The Tata group company had introduced its buses in the country in 1972.

rajesh.kurup@thehindu.co.in

(This article was published on November 27, 2012)
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