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Tata Sky, the direct-to-home (DTH) service provider, has bagged the Limca Book of Records for airing the longest TV commercial. Titled ‘Prison Break', the ad has a run time of 3 minutes 30 seconds. Tata Sky decided to air the longest-ever television commercial (TVC), to retain the creative impact and messaging of the story. The TVC was conceived by Ogilvy and Mather, who worked with Vivek Kakkad, Director, Curious Films, to shoot the commercial with an international cast and crew in a prison in Hungary.
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