Comments
Premium liquor firm William Grant & Sons on Tuesday said it has acquired the Drambuie Liqueur Company Ltd for an undisclosed sum.
“We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio,” William Grant & Sons’ Chief Executive, Stella David said.
With this acquisition the company will be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers, he said.
“We believe that Drambuie can truly achieve its potential as it will benefit from being part of a larger and more diverse organisation. I look forward to working with the William Grant & Son’s team as we smoothly integrate the acquisition and help realise the benefits for both companies,” Drambuie’s CEO, Michael Kennedy said.
William Grant & Sons’ brand portfolio includes Glenfiddich and The Balvenie single malt Scotch whiskies, Tullamore D.E.W. Irish whiskey, Grant’s blended Scotch whisky, Hendrick’s gin and Sailor Jerry spiced rum.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.