Wipro Technologies will provide consulting and technology services for The San Francisco Marathon (TSFM) for 2012. TSFM is a fundraising event which has generated about $11 million for charitable causes since 2002. According to a press statement, TSFM has been known as the “tech marathon,” offering technology resources including runner and spectator mapping and tracking to participants, as well as virtual couponing and high tech apparel. The 35th annual Wipro San Francisco Marathon will take place on July 29 in San Francisco, California. The company, which was TSFM's Presenting Sponsor in 2011, is the title sponsor for the event this year. The services include enhancing the Marathon's existing Web pages with video-based content from local experts. The videos will cover inspirational local stories of determination and courage, tips for optimal performance, nutrition, running and event-specific tutorials, the statement said.
Based on this, Wipro will launch its first corporate iPhone app which will include a ‘Sport' feature, in May. The app can be used by runners train for the marathon by using the in-built digital pedometer, the statement said.