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Food-tech start-up Native Special Products Limited has raised an undisclosed amount of investment from Indian Angel Network and Madurai-based Native Angels Network (NAN).
The company will utilise the funds to upgrade laboratory facilities and expand to newer markets, according to a press release.
The start-up sells traditional snacks and sweets through its online portal nativespecial.com. The portal has over 40 products from 20 vendors.
Baskaran Veluchamy, founder and CEO, said the company received positive response during a trial execution conducted during the previous festival season among non-resident South Indians in the US. “We see a huge market potential.” The company is planning to introduce Food Safety and Standards Authority of India certifications for vendors, and is setting up an exclusive warehouse in Chennai.
Anand Thangaraj, the lead investor from NAN, said: “Native Special is a unique attempt that it will revive the vanishing traditional cottage sector, thereby contributing to the rural economy. Further, it has a huge market potential with its ability to deliver pan India.”
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