Zerodha aims to provide a platform with international standards, says CEO
Zerodha, a Bangalore-based online trading platform, is in the process of introducing a new trading platform with advanced charting software. This will enable technical analysis and back-testing strategies before making a trade.
“The idea is to provide a platform with international standards in line with developed countries to help investors. Today, none of the online trading platforms in India has such features,” Nithin Kamath, founder and CEO, Zerodha, said.
In an interaction with Business Line here, he said the new trading platform will be ready by the end of this year. It will be available free of cost to subscribers, he added. According to the company, Zerodha is the only brokerage firm in the country to have a window to algorithm, called AlgoZ. It is an attempt to trade the way the developed world trades using programmes / scripts.
The concept helps traders set in place strategies and run various scripts to identify opportunities to better manage trading capital and have pre-defined stop losses and exit strategies, he said.
Kamath is of the view that the retail trading community in India is probably 10 years behind the developed markets in terms of programme-based trading. The company is trying to be the catalyst to change the way India trades — professionally and efficiently. Zerodha, with a customer base of 27,000, started operations in August, 2010. It registered a turnover of Rs 22 crore in 2012-13 and is aiming at doubling the figure this fiscal.
The company charges a flat brokerage of Rs 20 per trade irrespective of the size of the trade.
Zerodha, which kicked off its Kerala operations from Kochi in June 2012, featured among the top volume contributors in the futures and options segment. Kamath said it was the top broker last quarter in the index options trading segment, in Kochi and Thrissur.
On the downturn in the market, he said since all the bad news have been factored in, it is time to be active in the market.