Zerodha, the Bangalore-based online trading platform, is in the process of introducing a new trading platform with advanced charting software. This would enable technical analysis and back-testing strategies before making a trade.

The idea is to provide a platform of international standards similar to that available in the US and Europe. None of the online trading platforms in India have such features, Nithin Kamath, Founder and CEO, Zerodha, said.

In an interaction with Business Line, he said the new trading platform would be ready by the year-and and would be available free of cost to subscribers.

The brokerage firm also has a tool called the AlgoZ, which offers a window to algorithm. It is an attempt to trade the way the developed world trades using programmes/scripts.

The concept, which was introduced in April, helps traders back-set strategies and run various scripts to identify opportunities to better manage trading capital and also have pre-defined stop losses and exit strategies, he said.

According to Kamath the retail trading community in India is 10 years behind the developed markets in terms of programme-based trading and the company wanted to be the catalyst in changing the way India trades – professionally and efficiently.

Zerodha, with a customer base of 27,000, started operations in August 2010. The company registered a turnover of Rs 22 crore in 2012-13 and is aiming to double that in the current fiscal. He said 30-40 per cent of clients were active on the trading platform.

(This article was published on July 23, 2013)
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