FMCG major AVA Healthcare, the manufacturer and marketer of ayurvedic bathing soap brand Medimix, has tied up with celebrated hairstylist and make-up artist Ambika Pillai for its new range of hair and skincare products.
The natural hair care and skincare range under the Kaytra brand will be available across the Kerala market.
The brand brings together the decades-long experience of the AVA Group in natural and Ayurvedic products and the expertise of Ambika Pillai who has worked extensively with Bollywood and other celebrities.
AVA Health care promoter A.V. Anoop said the Kaytra brand would first be launched in Kerala and then extended to other states.
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