Japanese air conditioner maker Daikin India has signed up with IPL franchise Delhi Daredevils as team sponsor.
Kanwaljeet Jawa, Managing Director, Daikin India, said this is a part of the company's strategy to reach out to more consumers, especially in smaller cities using association with IPL this summer.
"It is the first big step for us to connect with our current and prospective consumers through this sport on a national stage," he said.
While no financials were revealed, this is said to be a multi-year deal.
Hemant Dua, CEO, Delhi Daredevils, said this association will further boost the game and help the sport reach new levels.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.