The National Basketball Association (NBA) and Jabong today launched the first official NBA online store in India, NBAStore.in.  

NBAStore.in will be an NBA-branded destination within the online fashion portal Jabong.com showcasing over 200 NBA products such as  shorts, jerseys and t-shirts for men and women priced between Rs 1400– 14,000. 

“Sports are a major draw amongst today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, Co-founder & Managing Director, Jabong.com.

Passion for basketball and the NBA is growing rapidly in India, and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination, said NBA India Managing Director Yannick Colaco.  “Digital is an enormous growth area for us, and NBAStore.in will allow us to reach more fans across the country,” he added. 

NBAStore.in will offer many exclusive products including: oncourt product and fan gear from adidas, women’s and men’s fan gear from Levelwear,  NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from Adidas, Reebok, Nike and Brand Jordan.   Additional exclusive products will be added each season.

Jabong and the NBA will promote the site extensively across TV, digital and social media.  Products will be integrated into NBA television programs airing in India such as NBA Inside Stuff; NBA players and legends will participate in Google Hangouts; and an NBAStore.in section will be created within NBA Jam, the league’s college-based basketball and entertainment touring property which will travel to 16 cities later this year.

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