SportsCult, a start-up, is planning to build sports infrastructure in the neighbourhood. The Hyderabad-based firm sees business opportunity in providing sports infrastructure in an urban environment that almost gives provisioning for such facilities.

Bobby Reddy, Managing Director and Chief Executive Officer of SportsCult, said the plan includes training coaches and other human resources required to man the facilities.

The firm has invest Rs 2 crore so far. It has hired 20 coaches to train people in various sports, and has set up two facilities in the city.

The start-up would also set up supervised play areas for kids.

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