SEARCH

Neo Prime acquires 2014 Asia Cup rights

PTI
Comment   ·   print   ·  

Sports channel Neo Prime has sealed the Indian broadcast rights for the multi-nation 2014 Asia Cup cricket tournament.

The Asia Cup was conceived in 1984 as the premier ODI (One Day International) tournament to promote goodwill amongst Asian countries and has grown from strength to strength over the last three decades.

The last edition was held in Bangladesh in 2012, which saw Pakistan retaining the title with a nail-biting win in the final against the hosts.

In a hotly contested sales process that saw significant interest from multiple broadcasters, Neo provided the best offer (financial and promotional package) for the event and also secured the first right to renew for the next three Asia Cup tournaments leading up to 2020.

The rights acquired covers primary viewership market of India as well as Bangladesh and Sri Lanka.

Ashraful Haq, CEO, Asian Cricket Council said, “The Asia Cup is our marquee event and we have constantly strived to boost its standing through long term deals with trusted business associates.”

Prasana Krishnan, COO, Neo Sports said: “We are delighted to add the extension of the Asia Cup rights to the growing list of long term deals that Neo has with quality international sporting events and federations. The Asia Cup has always been a treasured property for us.”

(This article was published on January 24, 2013)
XThese are links to The Hindu Business Line suggested by Outbrain, which may or may not be relevant to the other content on this page. You can read Outbrain's privacy and cookie policy here.

Comments:

This article is closed for comments.
Please Email the Editor
Today's Poll
Is AAP right in demanding removal of Ravi Shankar Prasad from Cabinet?
Yes
No
Can't Say
Track your company

Haryana plant will soon ship out the Street to Asia-Pacific and China »


Upcoming technologies may make your present phone look like a brick! »

Follow us on...

Dr Suresh Kumar is at the forefront of efforts to ease the pain of the incurably ill »

Tweets @businessline

DATA BANK

Exchange Rate

Dollar Spot Forward Rate

Open-Ended Mutual Funds


O
P
E
N

close

Recent Article in Sports

Expect another close encounter against ATK: David James of Kerala Blasters

Kerala Blasters’ player-cum-mentor David James promised exciting display against Atletico de Kolkata in the grand finale of the Indian S... »

Comments to: web.businessline@thehindu.co.in. Copyright © 2014, The Hindu Business Line.