SpiceJet will be the official carrier for Sunrisers Hyderabad, the newest franchisee in the Indian Premier League circuit.

Sunrisers is owned by the Chennai-based Sun TV Network Ltd, the flagship company of the Sun Group, which also counts SpiceJet Ltd among its several investments.

The Sunrisers team, making its debut in IPL 6 season, is coached by Tom Moody and, the Rajiv Gandhi Cricket Stadium at Hyderabad is the team’s home.

“SpiceJet is proud to be associated with Sunrisers Hyderabad, as it provides us a great platform to promote our brand in a country where cricket enjoys almost a cult like following," SpiceJet Chief Executive Officer Neil Mills said in a release.

The airline is running a contest on air, Twitter and Facebook that gives the contestants a chance to be present at the toss with the skippers and the match referee during all matches of SunRisers, apart from opportunities to win SpiceJet/SunRisers branded merchandise.

The contest is around sending the winning mantra for the SpiceJet SunRisers Hyderabad. The best two mantras will be given a chance to be present at the toss. SpiceJet plans to have more such contests for IPL and SpiceJet fans, says the release.

(This article was published on April 8, 2013)
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