If the win in their opening fixture of IPL was not enough, Royal Challengers Bangalore’s Virat Kohli and Chris Gayle, among others, celebrated it by grooving and crooning to Kingfisher’s jingle during the making of its television commercial.

Also displaying their singing and dancing ability were Daniel Vettori, Muttiah Muralitharan and Zaheer Khan who brought alive the ‘Oo la la la le o’ moments.

Viewers will now enjoy the new refreshed commercial during the cricket season featuring players from across the six teams — Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Kings XI Punjab, Sunrisers Hyderabad and Rajasthan Royals — singing to the tunes of Kingfisher.

Kingfisher Premium has been the Good Times partner of the cash-rich Twenty20 event since its inception in 2008. A journey that started six years ago, with one team singing the jingle, now has 20 players from six different teams singing the same tune.

While shooting for the TVC, the enthusiastic team members commented, “It’s been a lot of fun shooting for the Kingfisher commercial. Gives us a chance to have a good time before the action packed matches start.”

Kingfisher Premium is a flagship brand of The United Breweries Group.

(This article was published on April 5, 2013)
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